Why sponsor as a Med-Tech company?

Medical technology partners are critical to helping nurse leaders meet the NHS’s 2026/27 transformation targets, from elective recovery and harm‑free care to virtual ward expansion and community‑ready equipment. As CNOs work towards the 70% Elective Recovery mandate, full Martha’s Rule compliance and the rollout of the Neighbourhood Health Model, they are prioritising technologies that unblock patient flow, reduce complications and enable safe care outside hospital walls. Partnering with us positions MedTech innovators directly in front of the leaders shaping procurement, pathway redesign and system‑wide adoption, ensuring your solutions align with the NHS’s most urgent operational and safety priorities.

Accelerate Elective Recovery and Bed Liberation

CNOs are audited on “Criteria to Reside” and must hit the 70% Elective Recovery target by 2027. Technologies that enable day‑case surgery, zero‑day stay pathways or portable alternatives to complex inpatient equipment directly unblock patient flow.

Reduce Complications and Support Harm‑Free Care

Every extra inpatient day increases the risk of HAI or DVT. With the 2027 Patient Safety Strategy focusing on “Harm‑Free Care”, non‑invasive or lower‑acuity technologies are a priority for nurse leaders.

Enable Virtual Wards and Community‑Integrated Care

If equipment isn’t community‑ready, patients remain “logistically stuck”. With 40–50% of acute beds for certain conditions expected to become “virtual” by 2027, portable, home‑safe MedTech is essential.

Align With National 2027 Transformation Mandates

Your technology can directly support the Neighbourhood Health Model, elective recovery, and harm‑reduction goals - all areas where nurse leaders hold significant influence over adoption.

Engage the Most Influential Clinical Decision‑Makers

Partnering connects you with CNOs, Directors of Nursing and senior clinical leaders who shape procurement, pathway redesign and system‑wide MedTech integration.

Position Your Brand as a Pathway Accelerator, Not a Product Vendor

Nurse leaders increasingly value technologies that improve throughput, reduce risk and enable care outside hospital settings. Partners who deliver pathway‑level impact stand out as strategic system contributors.

Want to talk?

Explore partnership opportunities with us, please contact:

Tanvir Choudhury
tanvir.choudhury@emap.com